# BuyWise > BuyWise gives shoppers and shopping assistants trust signals about brands and product listings: what kind of brand it is, its reputation and usual price positioning, and, for a listing, whether it looks generic white-label, how its quality, price, discount claims, reviews and seller look. Every finding carries a confidence; BuyWise never says buy or don't buy. ## For AI assistants and agents - [Developer guide](https://buywise.fyi/developers): connect over MCP or REST, limits, keys, errors, privacy - [API guide for models](https://api.buywise.fyi/llms.txt): endpoints, fields and examples in plain language - [OpenAPI schema](https://api.buywise.fyi/openapi.json) - MCP endpoint: https://api.buywise.fyi/mcp (Streamable HTTP, no sign-up) - Limits: checks are free; each brand or listing checked counts as one check, with a daily limit per caller to keep the service fair. Over REST, callers without a key can also pay per check with x402. - API keys are made in the BuyWise browser extension's settings. ## About - [What we check](https://buywise.fyi/learn): white-label products, quality, pricing, fake discounts, reviews, sellers, pressure tactics - [Pro](https://buywise.fyi/pro): coming soon - [Your account](https://buywise.fyi/account): plan, checks used, API keys, manage or cancel - [Terms of service](https://buywise.fyi/terms) - [Privacy policy](https://buywise.fyi/privacy) - Support: support@buywise.fyi